IDO Marketing: 50,000 Participants & $1B TVL for LayerAI
LayerAI (formerly CryptoGPT) is an Ethereum Layer-2 AI blockchain with native token $GPT. This is how we took their IDO from zero to $1B in TVL, 55,000 community members, and $40M daily trading volume post-listing.
Campaign Details
About LayerAI
LayerAI (formerly CryptoGPT) is an Ethereum Layer-2 blockchain designed specifically for AI applications. The $GPT token powers the ecosystem and was the subject of a major IDO campaign on DAO Maker and WePad launchpads. We were engaged to build the community, execute KOL marketing, and design the airdrop mechanics.
Campaign Components
KOL Marketing — 50+ KOLs, 150+ Posts
We deployed 50+ verified crypto KOLs across YouTube, Twitter/X, and Telegram. Each KOL received a tailored content brief covering LayerAI's AI-meets-blockchain narrative, tokenomics, and IDO mechanics. 150+ total posts reaching 2M+ combined audience.
Airdrop Campaign Tied to IDO Registration
We designed airdrop mechanics that tied token distribution to IDO registration — creating a direct incentive loop. Social tasks (follow, retweet, join Telegram) unlocked airdrop eligibility, which required IDO wallet connection. This mechanic drove massive registrations organically.
Community Management — 3-5 Posts/Day
Our community team posted 3-5 times daily in the LayerAI Telegram channel across 8 weeks. Content mix: educational threads about Layer-2 tech, AI use cases, IDO progress updates, and community AMAs. This cadence grew the community from 0 to 55,000 members.
Launchpad Coordination — DAO Maker + WePad
Dual launchpad listing maximized IDO reach and investor diversity. DAO Maker brought institutional and experienced IDO participants. WePad contributed additional tier-specific allocation pools. Coordination between both platforms required careful timing and consistent messaging.
The Results
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